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Hallmark published a study in March in which 75% of respondents said that receiving a special birthday offer along with a personalized card would make them more likely to do business with the sender.
“Birthdays are a natural opportunity for businesses to reach out to their customers with business greeting cards,” said Marc Wagenheim, product marketing director for Hallmark Business Expressions. “Customers notice and appreciate when a company sends them business greeting cards and good wishes around their birthday. Our study confirms what our business customers experience–business birthday cards make a lasting impression and encourage repeat business.”
One company mentioned in the article started sending birthday cards to their best customers along with a coupon. Between 35 and 40% of the customers used the coupons - a pretty respectable response rate!
Are you using this strategy in your business? Or do you celebrate other occasions with your customers?
Personally, I think there are several reasons Thanksgiving is a perfect time to send a business greeting card along with a personalized discount offer:
- Most people don’t send Thanksgiving cards, so yours stands out more
- A coupon for your service just before the holidays would most likely be welcome
- It is a natural time to say “Thanks for Your Business”
Of course, since Hallmark did the study, the article focuses on their business greeting card products. I checked these out - they aren’t really custom, of course. And with a minimum order of 25 cards at almost $2.00 each, they aren’t particularly economical either. To check out a truly personalized, economical, and time-efficient way to send these kinds of cards, get your own copy of my free report, “7 Keys to Claim Your Followup Fortune”. The system is in the Resource section!
