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With so many choices of how to follow up with your prospects, clients, and referral sources, do you ever get confused about which to use when? Of course, there aren’t any hard and fast rules, but I’ve come up with some guidelines.
Newsletter
- timely information of interest to your market - an upcoming course or event
- your latest great article
Autoresponder
- Information needs to be evergreen
- Works great for e-courses and tips series
Blog Post
- These can take the place of a newsletter or duplicate the content
- Great for thoughts and musing that aren’t necessarily news, but still of interest to your market
- Can be seeds of articles for the newsletter
Offline - Greeting Cards, Phone Calls, etc
- Personalized communiction
- Communicates closer relationship than online follow-up
Technorati Tags: newsletter,autoresponder,greeting cards
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These are great guidelines. What about forums? They may be a bit more complex than blogs, but you can feed information from the newsletter and blog to your forum for “further discussion on this topic”.
Although a blog does that with comments, forums allow folk to talk even when you or a rep is not available.
By using a forum, you can follow up with all active participants in a single post!
Finally, to complete the circuit, you can link to the forum in your other communications.
Cheers,
Mitch
Mitch,
Good point about feeding info from your newsletter to the forums and then linking to the forums. You’re taking repurposing to new level!
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