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What does Ari Galper have against followup?

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I love Ari Galper’s training. He markets it as training to do cold calls, but it is MUCH more than that.
Imagine the funny feeling I had when I heard him say not to use the word “followup” when talking [...]

SendOutCards Followup Song

I hope to have video tomorrow, but for today, here are the words to my new song. I’m going to debut it at my local Chamber meeting tomorrow morning. You’ll probably be able to hear the laughter from wherever you are at 8 a.m. CST!
MY FOLLOWUP EVOLUTION
Now my followup, I must confess
It really used to [...]

Does Follow-up Stress You Out?

It is a normal response when you know you need to do something, and you don’t want to do it, to feel some stress.
In a former life I was a biofeedback and relaxation therapist. Those skills still come in handy and I believe every business person can benefit from improving their ability to cope with [...]

Four Star Followup

My mortgage broker does the best job of follow up marketing of anyone I’ve done business with in the past 5 years. Every so often I get a postcard from her, telling me what is happening in the mortgage world and such. I don’t really pay much attention to them, honestly. I bought my house [...]

Know, Like, Trust - What is Missing from this Marketing Mantra?

You have heard over and over that before your prospect buys something from you, they have to know, like, and trust you. And it is true.

The first step is they have to be introduced to you. What most small business marketers forget is that their prospects have to be "introduced" to you many times [...]

Marketing Roadblocks - Which of these is Stalling Your Success?

If you’ve been in business for more than a week, you probably know the basics of how to market your business. As a solopreneur, you know you should be writing articles, maintaining a blog, networking like crazy on the forums and social sites, creating a magnetic website, and giving away free enticements so your prospects [...]