From the category archives:

online greeting card system

Business Birthday Cards increase your Business

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Hallmark published a study in March in which 75% of respondents said that receiving a special birthday offer along with a personalized card would make them more likely to do business with the sender.

“Birthdays are a natural opportunity for businesses to reach out to their customers with business greeting cards,” said Marc Wagenheim, product marketing director for Hallmark Business Expressions. “Customers notice and appreciate when a company sends them business greeting cards and good wishes around their birthday. Our study confirms what our business customers experience–business birthday cards make a lasting impression and encourage repeat business.”

One company mentioned in the article started sending birthday cards to their best customers along with a coupon. Between 35 and 40% of the customers used the coupons - a pretty respectable response rate!

Are you using this strategy in your business? Or do you celebrate other occasions with your customers?

Personally, I think there are several reasons Thanksgiving is a perfect time to send a business greeting card along with a personalized discount offer:

  • Most people don’t send Thanksgiving cards, so yours stands out more
  • A coupon for your service just before the holidays would most likely be welcome
  • It is a natural time to say “Thanks for Your Business”

Of course, since Hallmark did the study, the article focuses on their business greeting card products. I checked these out - they aren’t really custom, of course. And with a minimum order of 25 cards at almost $2.00 each, they aren’t particularly economical either. To check out a truly personalized, economical, and time-efficient way to send these kinds of cards, get your own copy of my free report, “7 Keys to Claim Your Followup Fortune”. The system is in the Resource section!

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I Won the Armadillo!

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IwonbubbetteNot every marketing contest results in a new client or big bucks. Sometimes you just get bragging rights for a week. Such was the booty I won a couple weeks ago at our weekly Chamber networking group.

Each week, about 30 of us gather to network. Each person gets a 30-second commercial and the winner gets to take home and decorate “Bubbette-a-dillo”. We’re in Texas, ya’ll, and an armadillo is perfectly appropriate!

Poetry seems to get ‘em every time, so I wrote a “rap”. I also sponsored breakfast, so I had longer than 30 seconds.

Here’s my song -

 

Now my followup, I must confess

It really used to be a mess

Each time I’d meet the perfect prospect

Tom Hopkins said a card he should expect

I’d go to Walmart to find the right one

Nothing there was right - nothing really fun

I’d settle for one - didn’t really rock

When I saw the price I’d be in shock

Then I’d mail it late, couldn’t find a stamp

I was definitely NOT the followup champ

Then I found a system called SendOutCards

This followup don’t have to be so hard

I’m not a poet, not a bard

But I whip out my laptop and send a card

It gets there on time, they know I care

They call to say thanks, now that’s pretty fair

I can add their picture and they like that

My bank account is getting really fat!

Now is it true? You must confess

Is it true YOUR followup is a mess?

Use SendOutCards, it’ll work for you

For business, holidays, and birthdays, too

You can even send gifts like brownies and treats

They’ll be impressed with your followup feats

Everyone will love you, cause they know you care

And you won’t have to pull out your hair!

There’ll be a party, you can celebrate

A followup fortune will be your Fate!

 

This little tradition has also spawned a marketing opportunity for me. Knowing how eager I was to have my picture taken as the winner, I decided everyone else in the room probably felt the same way. So, each week I take a picture of the winner, and put it on the front of a custom greeting card and send it to them with my congratulations! Of course, It’s a unique way to get my prospects to look at the online greeting card system I use to create the card.

If you’d like to look at the system, click here, and you can test drive it by sending 2 free cards.

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