Bed and Breakfast Referral System

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As an innkeeper, you know it is a lot more expensive to get a new guest to your inn than it is to get someone who has already stayed with you to come back. Repeat guests and the referrals they can send you are worth courting.

You’ve got limited time, of course. And limited money. That is why it is important to use a system that takes care of most of the work automatically. Just click it and forget it. After all, you’ve got more to do than spend your bed and breakfast day marketing.

Here are some examples of what can be done with a new online system for sending physical greeting cards (or postcards) through the mail.

Get the Picture

While your guests are visiting, take their photo in the most scenic spot at your inn. Offer to send a card with this photo on the cover to 5 of their friends with your compliments. This will cost you less than $7.50. It might generate some referrals. It will certainly generate goodwill - the beginnings of a warm relationship.

Say Thanks

On the day of your guests’ departure, send them the card with their picture on it . You might even want to include a thank you gift. Using this same online greeting card system, you can include brownies, cookies, other gourmet food gifts, or a gift card with just another click of your mouse.

So Good They Can Taste It

After a month or so, send another card. This time, you might include a signature recipe from the inn to remind them of the tantalizing tastes they experienced at your inn.

Remember Their Birthday

With this powerful online system, you can automatically receive email reminders about birthdays and then just click to send a card. Or you can set the system up to send it automatically, with just a few clicks of your mouse.

Christmas Wishes

By setting up groups, this online system allows you to send one card or 500 with just a click of your mouse. Every card will be personalized with the recipient’s name and can even be in your handwriting, with your scanned digital signature.

Ask for Referrals

At the beginning of your season, send a card that encourages your guest to refer others to you.

What Does All This Cost?

Prepare to be surprised. If you have sent all 10 cards mentioned above, your investment in relationship marketing is less than $15.00! You’ve stayed in touch for an entire year. If you got only one guest night that you wouldn’t have gotten before, would it be worth the investment? I bet it would.

Show Me the System!

I’ll do better than that - I’ll let you try it for yourself, with my compliments. Simply click here and look at the bottom of the page for the audio instructions. If you have any questions, you can use the contact form or just call me on my cell at 903-815-8591.