From the monthly archives:

May 2008

Marketing Strategy - Are You Promoting a Drill, a Hole, or a Beautiful Space for Your Family to Relax?

by million

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Part of designing a followup plan is knowing your purpose. This falls in line with selling what your customer wants. I’ve heard it a million times. When your customer is shopping for a drill, they don’t really want a drill. What they want is a hole.

I would submit that they don’t want a hole, either. After all, I don’t know anyone who drills a hole in their wall and stops there.

People create holes in their walls to hang pictures on.

They hang pictures to make the space beautiful.

They want the space to be beautiful because it makes them feel good.

In NLP (NeuroLinguistic Programming), this is called chunking up or eliciting values.

If your marketing efforts aren’t getting the results you want, check out what you’re selling - is it the hole or the happy family?

What is the top value your product or service supports?

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I Won the Armadillo!

by million

IwonbubbetteNot every marketing contest results in a new client or big bucks. Sometimes you just get bragging rights for a week. Such was the booty I won a couple weeks ago at our weekly Chamber networking group.

Each week, about 30 of us gather to network. Each person gets a 30-second commercial and the winner gets to take home and decorate “Bubbette-a-dillo”. We’re in Texas, ya’ll, and an armadillo is perfectly appropriate!

Poetry seems to get ‘em every time, so I wrote a “rap”. I also sponsored breakfast, so I had longer than 30 seconds.

Here’s my song -

 

Now my followup, I must confess

It really used to be a mess

Each time I’d meet the perfect prospect

Tom Hopkins said a card he should expect

I’d go to Walmart to find the right one

Nothing there was right - nothing really fun

I’d settle for one - didn’t really rock

When I saw the price I’d be in shock

Then I’d mail it late, couldn’t find a stamp

I was definitely NOT the followup champ

Then I found a system called SendOutCards

This followup don’t have to be so hard

I’m not a poet, not a bard

But I whip out my laptop and send a card

It gets there on time, they know I care

They call to say thanks, now that’s pretty fair

I can add their picture and they like that

My bank account is getting really fat!

Now is it true? You must confess

Is it true YOUR followup is a mess?

Use SendOutCards, it’ll work for you

For business, holidays, and birthdays, too

You can even send gifts like brownies and treats

They’ll be impressed with your followup feats

Everyone will love you, cause they know you care

And you won’t have to pull out your hair!

There’ll be a party, you can celebrate

A followup fortune will be your Fate!

 

This little tradition has also spawned a marketing opportunity for me. Knowing how eager I was to have my picture taken as the winner, I decided everyone else in the room probably felt the same way. So, each week I take a picture of the winner, and put it on the front of a custom greeting card and send it to them with my congratulations! Of course, It’s a unique way to get my prospects to look at the online greeting card system I use to create the card.

If you’d like to look at the system, click here, and you can test drive it by sending 2 free cards.

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