From the monthly archives:

April 2008

SendOutCards Followup Song

by million

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I hope to have video tomorrow, but for today, here are the words to my new song. I’m going to debut it at my local Chamber meeting tomorrow morning. You’ll probably be able to hear the laughter from wherever you are at 8 a.m. CST!

MY FOLLOWUP EVOLUTION

Now my followup, I must confess

It really used to be a mess

Each time I’d meet the perfect prospect

Tom Hopkins said a card he should expect

I’d go to Walmart to find the right one

Nothing there was right - nothing really fun

I’d settle for one - didn’t really rock

When I saw the price I’d be in shock

Then I’d mail it late, couldn’t find a stamp

I was definitely NOT the followup champ

Then I found a system called SendOutCards

This followup don’t have to be so hard

I’m not a poet, not a bard

But I whip out my laptop and send a card

It gets there on time, they know I care

They call to say thanks, now that’s pretty fair

I can add their picture and they like that

My bank account is getting really fat!

Now is it true? You must confess

Is it true YOUR followup is a mess?

Use SendOutCards, it’ll work for you

For business, holidays, and birthdays, too

You can even send gifts like brownies and treats

They’ll be impressed with your followup feats

Everyone will love you, cause they know you care

And you won’t have to pull out your hair!

There’ll be a party, you can celebrate

A followup fortune will be your Fate!

Now, I know you love it, I know you want to use it, but it is copyrighted material, folks - you’ll just have to make up your own!

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Trade Show Leads - Garbage In, Garbage Out

by million

This past Tuesday I went to the Women’s Leadership Exchange Conference in Dallas. I met lots of fascinating women there - one of whom was Joyce McKee of McKinney, TX. Her website isn’t live yet, but she’s planning something exciting for those of you who exhibit at trade shows. She told me that 80% of trade show leads are never followed up. At first that seems shocking, but after I thought about it a bit, it made sense.

Most people who plan trade show booths aren’t the people who are going to follow up with the leads. They go for quantity, not quality. By offering something free to those who put a card in their jar, they attract a LOT of people. People who want the free thing that is in the jar - not necessarily people who want what the salespeople are selling.

Certainly there is a balance to be struck here, but as Stephen Covey points out, you must start with the end in mind. If you are going for quantity of leads, you must either accept that you are going to go through a lot of useless leads in following up. If you only want to follow up with quality leads, then you might rethink who you want to attract to your booth and whether or not an empty fishbowl is the best bait to use.

Garbage in, garbage out!

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